Good business is human-centric.
My strengths in leading product design are shaped by my facilitation, coaching, and ability to execute quality work efficiently. My design practice expertise is shaped by my extensive experiences as a senior product design practitioner and consultancy design lead.
I serve as Head of Product Design, leading the design program at Watermark, the largest provider of educational intelligence software for colleges and universities worldwide. Under my leadership, the design team has transitioned to fully autonomous product design teams aligned with business units, implemented a mature design system, and embraced a distributed workforce. I have spearheaded the introduction of user research protocols, standardized early-discovery processes, and worked to implement SAFe (Scaled Agile Framework) into our design delivery practice.
I’ll get into the weeds when necessary—knowing when to let go and let my top-talent flourish.
Before leading teams at Watermark, I had the opportunity to teach General Assembly's full-time User Experience Design Immersive program. I was drawn to General Assembly's mission of making career transformation accessible to all and appreciated their experiential learning approach. During my time at General Assembly, I prepared students for careers as User Experience Designers, achieving an impressive job outcomes rate of 89% within 180 days of graduation.
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My entrepreneurial calling led me to found UsabilityWorks, where we took on various contract projects for startups and SAAS companies in the Austin area, including landing a significant usability research project with HigherEducation.com prior to their acquisition by Red Ventures.
In the early stages of my career, I worked as lead product designer at Workgroups, a workflow and project management solution for marketing and creative teams, before they were acquired by Aquent. Also, through my tenure at digital agencies, Four Kitchens and Somnio, I gained experience collaborating with powerhouse brands such as ICANN, Forcepoint (Acq. Raytheon Cyber), Stanford University, IBM, AT&T Digital, and Meredith Media.
I'm available for coffee meetings and portfolio reviews.